Opening an office in a new city is not just a matter of square metres. It is a strategic decision that impacts costs, operations and positioning. Here are the key insights to help navigate these three European hubs.

Barcelona presents a clearly defined dual scenario: on one side, the city centre (Eixample, Gràcia), with attractive but constrained and less flexible buildings; on the other, the 22@ district, where contemporary offices designed for tech companies and hybrid working models are concentrated. Demand remains strong, but the market has become more selective and values are gradually increasing. Fit-out costs are still relatively competitive compared to other European capitals*, but timelines should be carefully considered: permits and regulatory requirements can significantly extend delivery. Key insight: if flexibility and scalability are your priorities, 22@ remains the most efficient choice today — but it requires earlier planning than in the past.

Lisbon is one of Europe’s most dynamic cities for new office openings, but its real estate market is maturing rapidly. Central areas (Chiado, Avenida da Liberdade) are experiencing rising costs and limited stock**, while districts such as Parque das Nações offer more modern and accessible spaces. The real challenge here is availability: demand is high, and ready-to-use spaces are scarce. Key insight: entering early and working with a local partner can make a significant difference in ensuring a smooth project rollout.