{"id":146606,"date":"2025-06-19T15:40:41","date_gmt":"2025-06-19T13:40:41","guid":{"rendered":"https:\/\/altis-project.com\/?p=146606"},"modified":"2025-06-19T15:40:41","modified_gmt":"2025-06-19T13:40:41","slug":"is-abw-still-the-best-model-towards-a-shift-in-paradigm","status":"publish","type":"post","link":"https:\/\/altis-project.com\/it\/is-abw-still-the-best-model-towards-a-shift-in-paradigm\/","title":{"rendered":"ABW: modello vincente o idea del passato? \u00c8 tempo di ripensare il paradigma"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row triple-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"uncode_text_column\" ><p class=\"translation-block\">Nel 1994 l\u2019ingegnere olandese Erik Veldhoen, precursore dello smart working per come lo conosciamo oggi, pubblica <em>\u201cThe Demise of the Office\u201d<\/em>: non la solita lamentela sulla frenesia del luned\u00ec mattina a lavoro, ma un vero manifesto. Un attacco al modello d\u2019ufficio standardizzato, impersonale, rigido. E da l\u00ec in poi l\u2019ufficio, almeno sulla carta, non \u00e8 pi\u00f9 lo stesso: Nasce il modello ABW - Activity Based Working, che mette al centro l\u2019attivit\u00e0: se devi concentrarti, ti siedi da solo; se devi collaborare, cerchi un open space; se devi chiamare il commercialista (o tua madre), vai nella phone booth. Finalmente, uno spazio che si adatta a ci\u00f2 che fai. \nFine della storia? Non proprio.<\/p>\n<p>Sono passati trent\u2019anni. Nel frattempo sono arrivati internet, le nuove forme di leadership, il Covid, la vivace Gen Z con i loro gesti di protesta, e il ritorno delle piante in ufficio. Eppure, in molte realt\u00e0, l\u2019ABW viene ancora trattato come il punto d\u2019arrivo. Ma siamo sicuri che lo sia davvero?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row limit-width row-container\" id=\"row-unique-1\"><div class=\"row no-top-padding no-bottom-padding single-h-padding row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-10 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding    parallax-el\" data-rellax-percentage=\"0.5\" data-rellax-speed=\"3\"><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 50%;\"><\/div><img decoding=\"async\" class=\"wp-image-146612\" src=\"https:\/\/altis-project.com\/wp-content\/uploads\/2025\/06\/cupertino-e-piantina3-uai-2000x1000.jpg\" width=\"2000\" height=\"1000\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-2 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row limit-width row-container\" id=\"row-unique-2\"><div class=\"row double-top-padding double-bottom-padding single-h-padding row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-480443 h3\" ><span>L\u2019ABW ha funzionato. Ma noi non siamo pi\u00f9 quelli di prima<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p class=\"translation-block\">L\u2019ABW \u00e8 stato rivoluzionario, non lo nega nessuno. Ha portato maggiore flessibilit\u00e0, pi\u00f9 efficienza nell\u2019uso degli spazi, un boost in creativit\u00e0 e collaborazione. \nMa oggi lavoriamo ovunque, non solo dove c\u2019\u00e8 una scrivania. Le nostre attivit\u00e0 si mescolano agli stati d\u2019animo, ai fusi orari, alle notifiche di Slack e agli sbalzi di serotonina. Non siamo pi\u00f9 solo \u201cfrazioni operative\u201d. Siamo individui stanchi, curiosi, sovraccarichi, in cerca di senso. E qui l\u2019ABW comincia a mostrare i suoi limiti. Perch\u00e9 oggi servono anche altre tipologie di spazi: per ricaricarsi, connettersi ed esistere, anche quando non stai facendo niente di \"produttivo\".<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row limit-width row-container\" id=\"row-unique-3\"><div class=\"row single-top-padding single-bottom-padding single-h-padding row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-480443 h3\" ><span>Dall\u2019attivit\u00e0 all\u2019emozione<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p class=\"translation-block\">A furia di progettare spazi per le attivit\u00e0, ci siamo dimenticati chi le attivit\u00e0 le compie: le persone. Con i loro corpi, le loro storie, i loro livelli di energia e le loro fragilit\u00e0. E se il nuovo paradigma fosse proprio questo? Un modello che non sostituisce l\u2019ABW, ma lo completa. Un modello che parte da una domanda diversa: \u201cCome si sente oggi chi lavora qui?\u201d Siamo nel tempo del lavoro ibrido, del benessere psicologico al centro, della relazione come motore produttivo. Lo dicono anche McKinsey e la neuroscienza, non solo noi di Altis. Forse \u00e8 il momento di iniziare a pensare spazi che:\n\n<\/span><span style=\"font-weight: 400\"><br>\n<\/span><span style=\"font-weight: 400\"> \u2013 facilitino la regolazione emotiva, <\/span><i><span style=\"font-weight: 400\">non solo il multitasking<\/span><\/i><i><span style=\"font-weight: 400\"><br>\n<\/span><\/i><span style=\"font-weight: 400\"> \u2013 generino fiducia e appartenenza,  <\/span><i><span style=\"font-weight: 400\">non solo \u201czone di collaborazione\u201d<\/span><\/i><i><span style=\"font-weight: 400\"><br>\n<\/span><\/i><span style=\"font-weight: 400\"> \u2013 accolgano la complessit\u00e0 dell\u2019umano, <\/span><i><span style=\"font-weight: 400\">non solo il suo calendar<\/span><\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row limit-width row-container\" id=\"row-unique-4\"><div class=\"row double-top-padding double-bottom-padding single-h-padding row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-480443 h3\" ><span><b>Non serve buttare via tutto: serve un cambio di sguardo<\/b><\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p class=\"translation-block\">L\u2019ABW ci ha portato lontano. Ma oggi la sfida \u00e8 un\u2019altra. Perch\u00e9 chi entra in uno spazio oggi cerca pi\u00f9 di una scrivania, cerca un contesto che lo capisca. E se oggi fosse il tempo dell'<i>emotional<\/i> based working? Un invito ad ascoltare le emozioni che abitano lo spazio, e a progettare non solo per ci\u00f2 che si fa, ma per ci\u00f2 che si \u00e8. Questo \u00e8 solo l\u2019inizio.<\/p>\n<p class=\"translation-block\">Se la domanda ti sembra pertinente, o anche se sei solo curioso, scrivici a <b>info@altis-project.com<\/b>. Ci piace parlare con chi ha voglia di cambiare punto di vista.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In 1994, Dutch engineer Erik Veldhoen \u2014 a pioneer of what we now call smart working \u2014 published The Demise of the Office. Not the usual rant about Monday morning madness, but a proper manifesto.<\/p>","protected":false},"author":4,"featured_media":146607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":78,"footnotes":""},"categories":[104],"tags":[],"class_list":["post-146606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is ABW still the best model? 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